NEW YORK, UNITED STATES
studio project 2014, team: lenka petrakova, MORITZ HANSHANS
studio hani rashid, university of applied arts, vienna
Can we view architecture as mass media? There are some obvious parallels
– both mass media and architecture communicate through signs, engage
with mass audiences, constitute public discourse and space, organize
themselves to the dominant mode of production, are read from various
perspectives and attributed with variant meanings, and act as worlds for
regulation and transformation.

Yet, at the same time, architecture is not identical to mass media, but rather a form of
mass media itself. This involves conceptualizing space as lived space (hence, living
space) that evolves through an act of process and practice. “That is space and
time combined in becoming.” Space is not simply just a stage where social interactions
and history are enacted, but also constitutive of a script or scripts. Space is
not the container for society but is instead conceptualized as a performative and in
this sense, space does not pre-exist in its ‘ doing.’ This sets out a sociospatial relationality
where space and politics are interwoven, embodiment becomes central, and
social imaginaries are significant.

Thinking in terms of space as “a doing that does
not pre-exist its doing,” (Massey) provides a state where “the content goes beyond
the phrase” (a phrase Benjamin draws from Marx). This is architecture not simply
understo od as a container or stage, but rather as a lived, embodied space. In this
project architecture is becoming the embodied space for events happening inside of
it. Events are creating interwoven spaces and blending with each other.

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